Engaged Members

For associations, engaged members are their reason for being, so getting and keeping members truly engaged in the organization is critical for survival. In his post, Building a Strong Nonprofit Part 7: Engagement Pyramid and Cycle, Michael J. Brennan offers a simple equation for looking at engagement:

Engagement = Relationship + Action

We recommend that you start with the program that creates opportunities to engage your members.

• Relationship — All members know students. Most members like to help students, especially when they are interested in their association or their profession. So that is a good place to start.
• Action — An hour or two of conversation with one of your members can set a student on their journey to career success and satisfaction. The action is easy, no special training required.

So that is a good place to start. Our CareerSuccess program is the best way to start and keep a student on their career journey for success and satisfaction. You members can play an important role in that journey.

We are happy to walk through all ten programs with you. You can assess the value of the program on how it may engage your members.

Affinity programs must be more than just getting your members a good deal. So focus on how we complement your goals.